Disclaimer : Any Information in this Post are my views, and if something is found factually incorrect, I apologize wholeheartedly and would change content if pointed by a Reliable Source !!
Well Now that I have successfully posted my first blog , I am inching to Discuss Why I took to Blogging in End-2011. Most of my friends by now are matured bloggers with years of quality blogging behind them...In fact when I see their blogs , I keep staring at them. How nicely people have been articulating their travelogues , college-experiences, experiences at workplaces and also their relationship statuses --was just mind-blowing.
But , that is something we all have been seeing for years. 7 years have passed since I had graduated from IIT Kharagpur. Since , then I have worked at various MNCs , did a 2 year full time MBA at XLRI and now again back at Work as a Business Consultant cum BD Professional. All these years , it never struck me that I should be blogging until as late at Mid-December 2011.
Well, to be honest , I did think of writing Blogs many times before . But , actually , never found the 'Tempo' !!
But , recently , a development took place in an interesting discussion at my workplace. Some colleagues of mine came up with the Bright Idea of Search Engine Optimization to increase the Brand Awareness.
Now, SEO is not a new term to any of us in the IT Profession. But , probably , the potential of it may not be gauged correctly. At least I was unaware that almost as much research is being done outside Google , Yahoo or MSN to beat the Bright Guys in those companies as in their Research Labs themselves.
SEO is nothing but manufacturing your 'Website' in such a fashion, that if someone searches for a keyword in Google, and it matches your Website's content , your Website should show high up in the results.
Google's Founders , the legendary Larry P. and Sergey B. had invented the algorithm to calculate the PageRank of a Website. That would give the chance that a user searching that keyword , would want to go to that Website.
In plain terms, I want to know where is Taj Mahal in Calcutta. If I search Taj Mahal in Calcutta in Google, it should show me relevant places named Taj Mahal in Calcutta and not direct me to pages showing the Original Historic Taj Mahal of Agra.
Google determines the Actual Serach Engine Result Rank through a combination of 200 parameters, with parameters off-site like PageRank and on-site like keywords , meta tags etc. Its a complex algorithm , patented and ofcourse not an easy one to find loopholes.
Now , the job of the SEO is to beat the search engine at its game. Suppose my Company suppose sells Taj Mahal coffee and I have no presence in Calcutta. But the moment a person types Taj Mahal with any other keyword, I want him to be directed to my Website. Google normally will not redirect , but with some techniques called Search Engine Optimization , I am said , this may happen....
As the post has already become too long, I will take the liberty to put my pen at rest here. But , definitely the story of why I took to blogging will continue...
Meanwhile, if you have read till now, would request you to drop a few comments about how you liked /disliked/ 'bogused' my post....
Thanks
Well Now that I have successfully posted my first blog , I am inching to Discuss Why I took to Blogging in End-2011. Most of my friends by now are matured bloggers with years of quality blogging behind them...In fact when I see their blogs , I keep staring at them. How nicely people have been articulating their travelogues , college-experiences, experiences at workplaces and also their relationship statuses --was just mind-blowing.
But , that is something we all have been seeing for years. 7 years have passed since I had graduated from IIT Kharagpur. Since , then I have worked at various MNCs , did a 2 year full time MBA at XLRI and now again back at Work as a Business Consultant cum BD Professional. All these years , it never struck me that I should be blogging until as late at Mid-December 2011.
Well, to be honest , I did think of writing Blogs many times before . But , actually , never found the 'Tempo' !!
But , recently , a development took place in an interesting discussion at my workplace. Some colleagues of mine came up with the Bright Idea of Search Engine Optimization to increase the Brand Awareness.
Now, SEO is not a new term to any of us in the IT Profession. But , probably , the potential of it may not be gauged correctly. At least I was unaware that almost as much research is being done outside Google , Yahoo or MSN to beat the Bright Guys in those companies as in their Research Labs themselves.
SEO is nothing but manufacturing your 'Website' in such a fashion, that if someone searches for a keyword in Google, and it matches your Website's content , your Website should show high up in the results.
Google's Founders , the legendary Larry P. and Sergey B. had invented the algorithm to calculate the PageRank of a Website. That would give the chance that a user searching that keyword , would want to go to that Website.
In plain terms, I want to know where is Taj Mahal in Calcutta. If I search Taj Mahal in Calcutta in Google, it should show me relevant places named Taj Mahal in Calcutta and not direct me to pages showing the Original Historic Taj Mahal of Agra.
Google determines the Actual Serach Engine Result Rank through a combination of 200 parameters, with parameters off-site like PageRank and on-site like keywords , meta tags etc. Its a complex algorithm , patented and ofcourse not an easy one to find loopholes.
Now , the job of the SEO is to beat the search engine at its game. Suppose my Company suppose sells Taj Mahal coffee and I have no presence in Calcutta. But the moment a person types Taj Mahal with any other keyword, I want him to be directed to my Website. Google normally will not redirect , but with some techniques called Search Engine Optimization , I am said , this may happen....
As the post has already become too long, I will take the liberty to put my pen at rest here. But , definitely the story of why I took to blogging will continue...
Meanwhile, if you have read till now, would request you to drop a few comments about how you liked /disliked/ 'bogused' my post....
Thanks
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